Manchester City have taken the extraordinary step of reducing matchday ticket prices by up to 43 per cent after lengthy negotiations with the club’s fan advisory board.
Supporters led demonstrations around ticketing issues towards the end of last season, thousands remaining on the Etihad Stadium concourses at the start of two Premier League matches.
That and consistent lobbying by fans during meetings with club officials led to chairman Khaldoon al Mubarak promising ‘solutions’ to the impasse on tickets.
Al Mubarak admitted he was ‘not OK’ with how the problems played out in public and wanted change, with City now delivering on that.