The concept of value in the transfer market has been distorted wildly this summer, particularly for Premier League teams.
The already super-rich English game has been imbued with further wealth. The Premier League's new £5.1 billion TV deal has come into effect, leaving the likes of newly promoted Burnley in a position to compete financially with almost any team in Europe.
It's not inconceivable that the next time football-finance expert Deloitte release its list of Europe's 30 richest teams, the Football Money League, all 20 Premier League clubs will feature.
It's difficult for the majority of people to comprehend the vast sums of money changing hands—but one thing that became abundantly clear during the transfer window is we all need to recalibrate what we see as a reasonable amount of money for a particular player.