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Players, schools, boosters adjusting to new NIL reality - and opportunity

BATON ROUGE, La. -- Taylor Jacobs is hustling down one of the many purple-and-gold lined hallways inside the Pete Maravich Assembly Center in early August with a cell phone pinned between her ear and shoulder. She holds another in her hands, thumbing through emails and responding to text messages as she navigates her first week in a brand new role for the LSU athletic department.

Jacobs doesn't yet have a nameplate outside the door of her new office, but in the space of 90 minutes on a rainy Tuesday afternoon she has bounced from one locker room to the next to introduce herself to members of the volleyball and basketball teams to make sure they know who she is and what she does.