Welp, it has been business planning season for my real job, and let me tell you what, we expect a lot of folks to drink A LOT of energy drinks in 2023. We plan year by year, and it has worked so far. About 10 years ago, when I was on the marketing side (which is a LOT more fun, but a lot less lucrative) we would actually plan events and athlete projects every quarter. It was hectic, it was hair brained, but it allowed us to jump on opportunities that helped in the long run.
And metaphorically speaking, this quarterly mindset is the one I need to get back into when it comes to recruiting and transfer cycles.