With the Loyola men’s basketball team’s 2018 Final Four run fading more into the past, some students think Loyola’s marketing should be focused on more currently successful sports.
This year, Loyola’s men’s and women’s soccer teams won their respective MVC tournaments to make NCAA appearances. Although they both lost in the first round, this was the first time both teams made it to the tournament since 2006.
Communications major Steven Gutierrez said he thinks it makes sense that Loyola would capitalize on the Final Four run considering how much reach it had. However, he said Loyola should be doing more work to publicize other sports, such as soccer, that are currently performing better.