This summer, the Loyola athletics social media accounts and promotional material began to look different — posts and advertisements that used to be built from pre-designed templates illustrated individual designs and catered to the specific sport or player featured.
The facelift to the athletics department’s graphics came from Jeremiah McCallie, the new director of creative services.
McCallie was hired in May to fill a role that had been empty for almost the entire 2016-17 school year. The previous director of creative services left the department in November, and, because it was so close to the start of winter sports, there wasn’t enough time to hire someone new, according to Bill Behrns, director of athletics communications.