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Loyola Athletics’ Marketing Department Seeks Continued Success Post-Final Four

Related Topics: Final four, Jeremiah McCallie

Heading into the 2018-19 men’s basketball season, the Loyola athletics department looks to capitalize on its newfound media attention. This new following is courtesy of last year’s edition of March Madness, which saw the Loyola men’s basketball team complete a Cinderella run to the Final Four and firmly thrust Loyola into the national spotlight.

In May, The Phoenix reported Loyola Athletics saw a 660 percent increase in donations. This is just one of the changes that have continued this fall, as Loyola Athletics has reported an over 35 percent rise in attendance across its fall sports — men’s soccer, women’s soccer, women’s volleyball and cross country — with an average increase of 182 fans per game.