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Loyola a ‘Recognizable Brand’ after March Madness

March was an exciting month at Loyola. From Donte Ingram’s buzzer beater in the first round of the NCAA Tournament to making it all the way to the Final Four, the Loyola men’s basketball team was a big topic around campus.

The success from the NCAA tournament has made the university more recognizable and drawn more students to the school. Tom Sorboro, senior associate athletics director of external operations, said the exposure will continue to have effects as more people know Loyola.

“We’re a more recognizable brand now then we were this time last year,” Sorboro said.