Loyola Phoenix · Sep 7, 2016
Chillin’ with Dylan: White Sox Selling Their Reputation
The White Sox announced they will change the name of their stadium for the second time, from U.S. Cellular field to Guaranteed Rate field. Courtesy of wikimedia commons.The Chicago White Sox recently announced that U.S. Cellular field will be renamed Guaranteed Rate field next year, and the name soon became a national punchline.
There is so much wrong with this decision, from the logo of the sponsor to the team itself.
After a very promising start, it looks like the White Sox will finish near the bottom of the division— again. Rick Hahn, the general manager of the team, said the team is “mired in mediocrity.” It’s clear to most fans that the team is in need of a revamp and a rebrand.