During the Loyola men’s basketball team’s remarkable run to the Final Four of the NCAA tournament, Rambler fever was evident throughout the nation as people rallied behind the Cinderella story of March Madness.
The fever certainly swept through Rogers Park and Edgewater, as local establishments such as Bar 63 and Bulldog Ale House became hot spots for game watch parties, producing some of the most memorable scenes from Loyola’s run.
The rapid rise in customers resulted in a big rise in profits. The restaurant saw a 30 percent increase in profits on game days, according to Bulldog general manager Michael Blaha.