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After Magical March, Culture Change Comes to Loyola

Loyola men’s basketball coach Porter Moser is known as a tireless recruiter, and he continued to hit the recruiting trail this summer. But he wasn’t just trying to round out his roster; he was also enticing incoming Loyola students to jump on the bandwagon.

Moser went to two orientations for the incoming Loyola Class of 2022 — one in June and one in July — to build the fan base. Although he’s given the same orientation speech since 2013, when Loyola only had four winning seasons since 1986, there was a buzz among the hundreds of soon-to-be first-years that didn’t exist in the past.