By Mallory Slucher —
The University of Louisville is ringing in the New Year with a new look. On Jan. 17, U of L debuted ‘Here and Beyond,’ a comprehensive rebranding campaign focused on the university’s strength and resilience in the face of adversity.
U of L has spent four years researching a new marketing plan with feedback from thousands of students, alumni, faculty and staff. It also sought input from Kentuckians and other higher education institutions.
The result is a campaign that highlights the university’s research, connection with local and global communities and contributions to student success.