By Ben Goldberger —
The rest of the country knows Kentucky for three things: the Kentucky Derby, bourbon and college basketball, all of which Louisville proudly puts on display.
“There is a reason why Louisville is known as the biggest basketball market in college basketball and always has the highest attendance at their games,” ESPN Louisville reporter Brian Hall said, later explaining how Louisville’s basketball tradition goes way back, winning nationals since the ’50s.
From state-of-the-art facilities, big-name shoe and apparel deals and highly ranked recruits, the University of Louisville is, in its essence, a basketball school.