When the clock struck midnight on July 1, college athletes in the state of Kentucky were, for the first time, free to make a little bit of coin off of their name, image and likeness.
While there was a flurry of activity in the day’s early hours, there wasn’t an avalanche of new deals announced, nor were there any six figure contracts for Louisville or Kentucky athletes, as some had predicted.
While of this is still (obviously) very fluid, here are the notable NIL deals that we’ve seen thus far from U of L athletes.
—The first U of L deal announced on Thursday was an unspecified partnership between CardinalSports.