Usually getting started is the easiest part. You have a primary message you want to convey, you go with that, and then you let all the other stuff build a wall around it.
I couldn't figure out how to start this post about tomorrow's massive game against Florida State, so I'm choosing to go with an honest admission: I am tired of writing "hype" pieces centered around what an upcoming victory would mean for the long and short-term status of Louisville football. I'm tired of writing those and then never getting to see how well the vision ultimately paired up with the realization.