Editor’s Note: Howard Schnellenberger, head football coach at the University of Louisville from 1985 to 1994, died Friday in Florida. He had a 54-56-2 records at U of L from 1985-94. His most memorable season was 1990 when the Cardinals went 10-1-1 and beat Alabama in the Fiesta Bowl. The UofL football complex bears his name. Steve Springer originally posted his memories of the coach in 2016.
By Steve Springer
Every diehard Card fan knows the infamous phrase that Coach Howard Schnellenberger termed during his introductory press conference when he was hired over 30 years ago.