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NCAA loosens grip on players to pursue big bucks

By Ed Peak

What is the NCAA doing? Deciding to allow players to make financial deals. Advertising spokespersons. Pitchmen and women. You name it. Not what college athletics needs. But if something doesn’t change, the cheating and coverups by schools will only continue to get worse.

How do the NCAA schools monitor this? Do they know what they’re getting into? What if Bill Collins auto dealership wants to have University of Louisville receiver Tutu Atwell to peddle automobiles as its spokesman. No problem.

What if AllSouth Applicance Showrooms in Birmingham wants Malik Cunningham to be its spokesperson in Alabama and outbids Chenoweth Appliances in Jeffersontown for his services.