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Louisville Football built its brand on ESPN weeknight football

Once thought to be a cheap knockoff of College football the Thursday/Friday college game has become a staple of the season. These weeknight throwdowns started with much skepticism. Some college football fans and media folks thought that the games degraded the product. As the popularity of the mid-week game has increased that negative talk has decreased and even the NFL is now cashing in on the market.

The University of Louisville has been a part of ESPN Prime-time College Football Thursday/Friday nights since the late 90s. They were playing on Thursdays/Fridays before they were cool and now prepare for another big match-up on an ESPN Friday night telecast.