“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick live this statement as we speak. The brand and the ex-NFL quarterback have risked it all in order to provide a serious message. Helping their new campaign ring true to the ears of many.
In order to truly grasp the weight of this campaign, one has to know the vast history behind the message. Colin Kaepernick sat for the National Anthem in August back in 2016. After a lengthy conversation with former NFL player and green beret Nate Boyer, Kaep began to kneel instead of sit “Soldiers take a knee in front of a fallen brother’s grave, you know, to show respect.” In my opinion, this gets lost in translation…
