LAFAYETTE – Louisiana Athletics has officially launched ULtra, an exciting new Name, Image, and Likeness (NIL) education program designed to position the department's more than 400 student-athletes for success in the NIL space both locally and nationally.
With the help of local agency brandRusso, Ragin' Cajuns student-athletes will be equipped with the tools and knowledge that they need to acquire NIL deals while also meeting University and NCAA compliance standards.
The new marketplace developed through this partnership will allow businesses to connect with student-athletes while also maximizing NIL opportunities.
"As the NIL space continues to evolve and become more competitive, we knew it was important to educate our student-athletes while assisting them with personal brand development and management," Vice President for Intercollegiate Athletics Dr.