In getting ready to write this piece, my memory went back to my first year in radio broadcasting. My boss was a man named Tom Voinche. No, not the guy who used to be on “Good Morning Acadiana.”
It was his dad.
Mr. Voinche was a very practical man. He was a man of great character. One day he wrote a memo and gave a copy to everyone. I don’t remember his exact words (that was a LONG time ago), but the gist of the memo was to remind all of us that we should be doing business with the people who bought advertising with our radio station.