The NFLPA released a ranking of the most-marketable drafted players in the 2023 rookie class and number one the list was not Bryce Young, the number one pick. It was actually Tank Dell, a third round receiver picked by the Houston Texans.
In fact, Young was only ranked 17th on the list and was in a tie...with L.A. Rams rookie Tre’vius Hodges-Tomlinson, the 182nd overall pick.
Here is the NFLPA’s explanation for marketability:
How Does The Zoomph Marketability Score Work?
The overall Athlete Influencer Score is composed of five weighted metrics: frequency (maximum 15), reach (maximum 60), engagement (maximum 75), fan demographic (maximum 50) and fan attractiveness (maximum 50).