The Los Angeles Rams are 0-2 in the NFC despite carrying a 3-2 record into Week 6. But they've lost to two improved teams this season. Both losses come at the hands of the 4-1 Philadelphia Eagles and the 4-1 San Francisco 49ers.
Is there any solace to losing to two of the better NFL teams this season?
But as is to be expected, the Niners' Week 5 victory is just the spark to what will become an inferno of shade, vitriol, and prodding by San Francisco players and fans that may burn for weeks.
That's why this is a bitter NFL rivalry.