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Thomas: Rams deal gives team LA 'splash'

Will it be tough selling Case Keenum to Los Angeles as your starting quarterback?

The question, posed to Les Snead at the NFL Scouting Combine, seemed to surprise the Rams’ general manager.

“It’s a team sport,” Snead replied at the time. “The goal is to be selling winning — and consistently winning — not necessarily an individual player.”

But actually, it takes more than just winning to hit it big in LA. You’ve got to win and be flashy doing so. So try as they might to deny this was the case, it’s hard to believe the “splash” factor wasn’t at work in Thursday’s dramatic move up to the No.