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Rams' increased spotlight includes HBO taping 'Hard Knocks'

IRVINE, Calif. -- The cameras completely circle the interviewee. Reporters line two and three deep. Microphones emerge from the pack from radio types.

It’s a typical crowded scene at any Los Angeles sporting event. Just not so familiar if you’re a player with the Los Angeles Rams.

The Rams have spent the last 22 years in St. Louis, far from a media center like Los Angeles.

“In St. Louis, the main newspaper was the Post-Dispatch,” said Artis Twyman, the Rams senior director of communications. “It was kind of a one-newspaper town. But here you have more newspapers, more television stations.