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Patriots or Rams? NFL execs predict the Super Bowl LIII winner

The picks are in for Super Bowl LIII.

Five NFL coaches and evaluators provided extensive insights in addition to picking winners for the looming matchup between the New England Patriots and Los Angeles Rams. Their picks were not unanimous, but, with five votes, one team was bound to come out ahead of the other -- just as the case will be Sunday in Atlanta.

1. Personnel director No. 1: Get Gurley going!

I think the Rams will win it, simply because of the fact that their defense is playing extremely well. They will be able to rush on the interior and make it tough for [Tom] Brady to step up in the pocket.