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NFL 'Rivalries' uniforms 2025: Breakdown of designs, debuts and details

Some divisional matchups will mean just a little bit more this season as Nike and the league revealed eight new uniforms for the inaugural NFL "Rivalries" cohort Thursday.

Teams from the AFC East and NFC West will don special uniforms during a single home game against a division rival. The threads' designs are "rooted extensively in the legacies and inspirations true to each team" and are meant to celebrate the storied rivalries.

"The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival," Taryn Hutt, NFL vice president of club marketing, said in Thursday's news release.