The NFC west has always been a fairly competitive division. While some teams you can easily mark a “W” on the calendar, the divisional games have always felt like anyone could win despite their records. I believe this is due to the fact that each team in the west really seem to dislike each other and keep genuine rivalries going year after year.
The Los Angeles Rams hate the San Francisco 49ers and they hate LA.
Aaron Donald once told NFL Network he has “no love” for San Francisco. “I don’t like the Niners at all.