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Media Views: It's Cowboys, not Rams, for KMOV

Related Topics: KMOV

Two weeks ago, Channel 2 sacked the Rams. It was the first time in six years one of their regular-season games wasn’t shown locally.

This weekend, Channel 4 is doing the same thing.

KMOV, the local CBS affiliate, has decided to show the network’s primary game of the day — Cincinnati at Dallas — instead of the Rams’ home contest against Buffalo. Both start at 3:25 p.m. (St. Louis time).

The Cowboys-Bengals game goes to 80 percent of the nation, the Rams-Bills to just 7 percent.

The Rams, who left St. Louis for Los Angeles in the offseason, are 3-1 for the first time in a decade and have drawn decent, but not great, ratings in their former city for their three games that have been televised in the market.