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Media Views: Bob Costas, largely because of St. Louis ties, once turned down chance to go from NBC to CBS

A couple of very young St. Louis kids played a significant role in the course of American broadcasting history.

Bob Costas is adept in multiple facets of sportscasting as well as news and entertainment programming. He is so adroit that a few years ago iconic sportscaster Al Michaels called him the best broadcast journalist ever. Way back in 1992, after Costas hosted NBC’s prime-time Olympics coverage for the first of what would become a record 11 Olympiads in the lead role, legendary Cardinals announcer Jack Buck also was immensely impressed.

“I am convinced ... that he is the best piece of talent ever to be involved in television sports,” said Buck, who also was the sports director at KMOX (1120 AM) when Costas got his career launched in 1974 at the St.