On Saturday at South By Southwest, an art/film/culture/everything festival in Austin, Texas, a panel "will discuss the intersection of personal ethics, fandom, and commerce in sports."
The panel consists of:
Yes, Kevin Demoff, the Rams' point man for media interviews insisting the franchise was dedicated to staying in St. Louis all the while preparing them to move to Los Angeles, will discuss the intersection of ethics, fandom and commerce.
Perhaps it's his experience they'll be tapping into.
A collection of Demoff's direct quotes prior to the move presented from various pieces by Shane Gray who covered the team for InsideSTL and 101ESPN (articles here, here, here and here if you want all of it).