The matter was decided before the discussion ever began. The LA Rams wanted a new logo for the 2020 NFL season to represent the new chapter of the organization for this year. It was grand undertaking, designed to capture the history of the franchise from its roots in Cleveland, to its period at Los Angeles, then out to Saint Louis, then back to LA. Something new and inspirational, representing the vitality and prestige deserving of the franchise which has meant oh-so-much to the NFL.
Well, new will just have to do. The logo is new, but it doesn’t really do much for the fans.