The LA Rams were the last NFL team to release their new uniforms. After the disastrous release of the new Rams logo, no wonder they took their time. It has taken some time to fully think this new look and wonder why.
Remember the full-scale fallout after the new logo and colors were announced? The Chernobyl disaster was less toxic than the logo disaster. Even Rams legend RB Eric Dickerson tried to intervene.
For some reason, Kevin Demoff remained locked into keeping the new logo. Also, he used the mean tweets as motivation to raise money for charity.