The LA Rams released a new team logo and color scheme this year. Unfortunately, the grand unveiling was not as well-received as Rams’ COO Kevin Demoff may have hoped. Ever the optimist and true statesman, Demoff used the negative fan reaction in a positive way, turning the ire into motivation to donate funds to a worthwhile cause.
Worthwhile cause indeed! The fundraising event was to attract desperately needed money to help the most adversely impacted in the Los Angeles region by the COVID-19 coronavirus outbreak. To publicize the event, the LA Rams organization synched up the unveiling of their new logo with the fundraising event.