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How Sean McVay changed the Rams' culture

THOUSAND OAKS, Calif. -- The large digital clock at the center of the Los Angeles Rams' locker room reads "4:12," and suddenly the players are in a state of chaos. They throw on whatever garments lie in front of them, corral their personal belongings and speed-walk out the door, with shoes untied and belts undone.

Alec Ogletree, a linebacker and a captain, is wrapped in a towel, still wet from a shower and suddenly pressed for time. Sean McVay's meeting starts in three minutes, and Ogletree will be fined -- the maximum amount allowed under the collective bargaining agreement -- if he is even a second late, regardless of his stature.