Corona Extra and the Los Angeles Rams today announced a new sponsorship deal to name Corona Extra an Official Partner of the Los Angeles Rams.
Highlights of the deal include sponsorship exclusivity in the imported beer category for Corona Extra; prominent in-stadium signage; use of the Rams’ logos and other marks on packaging and point-of-sale; sponsorship of stadium Replay Feature bumpers; in-stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the stadium complete with perfect “Find Your Gameday Beach” moments for fans.
Corona Extra will serve as the presenting sponsor for Rams’ season-opener on August 13, which will be the first Rams game in Los Angeles in 22 years and will feature exclusive Corona gameday videos.