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Uninterrupted Releases Preview Trailer For “Greatness Code,” Set to Premiere July 10 On Apple TV+

Although known for his basketball prowess, LeBron James has also proven to be a savvy and successful entrepreneur and businessman.

James has numerous ventures, but in recent years he has dedicated more time and resources to establishing a media empire. Back in 2007, James and Maverick Carter co-founded SpringHill Entertainment, a production company that has since grown exponentially and has already produced several notable projects and is currently working on the highly-anticipated “Space Jam 2.”

Aside from those projects, SpringHill Entertainment also gave birth to Uninterrupted, an athlete empowerment brand meant to give professional sports players a voice and an opportunity to tell their own stories.