The Los Angeles Lakers have long been considered the NBA’s premier franchise both in the U.S. and abroad. Their recent advertising deal for the patch that will be worn on their jerseys for the next several seasons reflects the strength of that global brand in more ways than one.
After four seasons with the e-commerce brand Wish as their jersey ad sponsor, the Lakers have announced a partnership with Bibigo, an South Korean food brand. And not only will the Lakers now be representing one of Korea’s leading brands, but they are getting paid handsomely to do so, according to Bill Shaikin of the L.