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Radio and TV broadcasts take advertiser tie-ins to new heights

Angels fans may have been going nuts listening to an inconsequential late-September game in Oakland, one that would end in a 21-3 loss. Right about the eighth inning, an Angels hitter fouled a pitch off, breaking his bat, and there was a long pause as he walked back to the dugout to find a new stick.

Mark Gubicza, the Angels’ game analyst on the KLAA-AM (830) radio broadcast, grabbed a sheet and started a live commercial read for Wonderful Pistachios — the company bought sponsorship for any such cracked- or broken-bat occurrence this season. And the ad’s tagline: “Let’s get crackin’.