Last year, before his trade to the Lakers had even been finalized, Anthony Davis made it clear that he was going to weaponize the power of the Los Angeles market for his brand. Just a day after the news that the purple in gold had acquired him in a deal first broke, Davis had announced he’d signed an endorsement deal with Ruffles. Most athletes go after signature shoes, but Davis had broken new ground, creating his own signature chip.
Over a year later, after helping lead the Lakers to a chip of their own, Davis has a new commercial with Ruffles that will air during the NBA All-Star game, and his signature chip deal has started a trend, with Boston Celtics star Jayson Tatum following in the footsteps of Davis’ Lime & Jalapeño flavored chips with his own version, Ruffles Flamin’ Hot BBQ.