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Media: How would Magic Johnson's HIV announcement be handled today?

/ STAFF WRITER

Imagine the news cycle this morning was about to be punctured with the story that Magic Johnson would be telling the world about his HIV diagnosis.

With all that’s known now about how AIDS works, the survival rates and the stigmas still attached to it, through which media platform might you expect to process this information first?

1) A tweet by TMZ, based on a leak.

2) A well-crafted posting on ThePlayersTribune.com that appeared to come straight from Johnson.

3) Johnson’s own hacked Instagram account.

4) KCBS-Channel 2 sports anchor Jim Hill interrupting a Caitlyn Jenner interview on “The Ellen DeGeneres Show.