Crowds of people swarmed Lonzo Ball and his family wherever they went, the first time Ball had experienced that kind of thing.
That happened in June when Ball visited New York City for the first time. He was there to attend the NBA draft.
This trip to New York isn’t about him in the way that one was, but it has drawn the same excitement and attention. On Sunday, with the Lakers off for the day, a crowd of thousands lined up outdoors to visit a pop-up shop for his family’s Big Baller Brand — to meet Lonzo, his brothers and his father, and to buy their merchandise.