The Los Angeles Lakers are a big brand. They are not only one of the most recognizable NBA franchise, they are one of the most recognizable organizations in any sport around the world. LaVar Ball is hoping that Big Baller Brand can become as recognizable of a product around the world as well.
Ball is the founder of the Big Baller Brand. His son, Lonzo Ball, is the face of the company. Lonzo had his first pair of shoes released earlier this year with the ZO2s. He wore them a few times during the NBA Summer League in Las Vegas.