Since LeBron James signed with the Los Angeles Lakers in 2018, he and the Lakers have led the NBA in merchandise sales every season. Despite the emergence of a super team in the Eastern Conference and the rise of young stars across the league, that was unchanged this season.
According to the list released by the NBA earlier this week, both James and the Lakers lead the league in merchandise sales for player jerseys and team merchandise, respectively, once again. Outside of James and the Lakers, there were plenty of change in the merchandise rankings.