LaVar Ball, the father of Los Angeles Lakers rookie point guard Lonzo Ball, has been under a lot of scrutiny in recent months for being outspoken on a lot of controversial topics.
One of those topics is the brand he started for his sons, Big Baller Brand, which recently released oldest son Lonzo Ball’s first signature shoe, the ZO2’s.
Many people don’t understand why LaVar started BBB for his sons, as opposed to just letting Lonzo sign an endorsement deal with a bigger company like every other top draft pick does.
LaVar recently wrote an article for SLAM Online explaining his reasoning behind it:
We just want to inspire people and show them that there’s a different lane you can travel in.