When the Los Angeles Lakers sent shockwaves throughout the NBA by signing LeBron James, their 2018 free agency coup was accompanied by a refresher to their uniforms as well.
The combination of James’ arrival and the new jerseys led to the Lakers Store website experiencing record sales.
However, not all has gone well in that area. When Nike took over the NBA apparel deal, it eliminated the need to stick with traditional home and road uniforms. Instead, Nike has created four editions.
While it’s provided teams — and consumers — with more options, there’s been some push back with respect to the Lakers.