Lonzo Ball and his family’s Big Baller Brand merchandise have been a hot topic of debate on social media, with some considering the apparel overpriced while others have appreciated the way Lonzo and LaVar Ball have used their platform to create a family business.
They’ve done so by utilizing Lonzo’s social media clout and by pulling naked (and hilarious) publicity stunts such sending President Donald Trump a pair of red, white and blue ZO2s after LaVar feuded with Trump earlier in the year.
The Balls are now trying that strategy (or just giving nice gifts) to at least one of Lonzo’s teammates.