Los Angeles Lakers rookie point guard Lonzo Ball did not go the traditional way when deciding what shoe company he wanted to sign with after being drafted with the No. 2 overall pick.
Despite Nike, Adidas and Under Armour, among others, all showing interest, Lonzo decided to create his own brand. Along with his father LaVar and brothers LiAngelo and LaMelo, Lonzo created the Big Baller Brand, which sells apparel and shoes.
Despite not playing in a single NBA game, Lonzo already has his first signature shoe, the ZO2s, which Lonzo was recently sporting at an NBA rookie photoshoot, via Darren Rovell of ESPN:
Lonzo Ball wearing Big Baller Brand at the NBA rookie photo shoot for card company Panini today.