Ever since being selected by the Los Angeles Lakers with the second overall pick in the 2017 NBA Draft, Lonzo Ball has only boosted his popularity among basketball fans with his affiliation to the Big Baller Brand.
The company, launched by his father LaVar in 2016, sells clothing and shoes among other sportswear. Despite initial success from promotional tactics, Big Baller Brand’s credibility took a hit last year when it received a failing grade from the Better Business Bureau.
Another blemish to the company’s reputation has derived over allegations against business manager Alan Foster. As a result, Ball has decided to cut ties with the Big Baller Brand co-founder due to concerns of his criminal past and the missing sum of $1.