Los Angeles Lakers rookie point guard Lonzo Ball did not go the traditional endorsement route after being drafted, as instead of signing with a major shoe company, he along with his dad, LaVar, and his brothers created their own brand, Big Baller Brand.
Lonzo already has a signature shoe out, the ZO2s, and the brand also has a lot of other apparel available on their website.
Despite having their own brand, the plan was still to work out a deal to merge with one of the bigger brands, as LaVar said that companies can sign Lonzo for $1 billion.